The days of writing material to search bots are over. Now you need to post original content to human readers, even though your real purpose is to improve your SEO. If you are planning to build SEO content, you can stay up-to-date with the new SEO guidelines. Sometimes, when people employ SEO providers, they rely on them for everything relevant to SEO, including copywriting. The concern is that not all SEO agencies have a dedicated staff to produce successful content. Before recruiting an SEO contractor or organization, check if they have written SEO copy experience. It would be a smart idea to read any of the material on their website. If you are not sure what makes a copy SEO-friendly, read here about the five elements of good SEO copy.
- Originality of the contents
Search engines penalize websites that publish copied or duplicated content. And if you think the original material is something that goes through Copyscape, think again! It’s not just a case of copying terms. If you take an idea, it’s always called plagiarism. And the rephrased text may be viewed as copied content. What you need is original concepts articulated in plain, easy-to-read words.
- Strong titles
The key headline of your copy should catch the attention of your viewers. Studies suggest that a good headline tends to draw more attention to the content. If necessary, use the keywords in the headline to make it easier for search bots to find them for the appropriate audience. Another smart idea would be to include the sub-headings in your message. Not only does it help make your post readable, but it also improves your SEO.
- Efficient titles and explanations
Many people, including some specialists, do not know how critical it is to construct fantastic meta titles and descriptions. Sometimes, these explanations allow readers to click on the outcome of a quest. For names and explanations, there are various character restrictions. You’re expected to follow it. Please try to make full use of the room available. You can also apply keywords to the title and definition. One common error people make is to have a lame overview of the message.
Instead, you should aim to draw the attention of your prospects with something important. For eg, you can start with a query or state a problem and then say how the following page can help solve the problem – everything within the space given.
- Content that brings value
Even if you’re writing for SEO, you can make your material useful to human readers. If a copy does not bring value to your readers, they will automatically reject it, regardless of whether your website ranks higher in search results. Your emphasis should therefore be on producing usable content
- Story-telling
Stirring a touch of passion to your content helps make your followers think the way you want them to think. It’s sometimes called compelling prose. You’re not only sharing evidence, you’re telling a story. And what better way to communicate emotionally with others than to share a story? If your copy tells a plot, it will quickly motivate your readers and inspire them to take action. At the top, you should apply a call to the action. It works well to turn your followers over to your subscribers or your opportunities to your customers.
