- You Have Too Much Competition
There is a lot of rivalry in SEO, and you should plan for the effects of your rivals on your rank. Look up the keyword for which you are attempting to rank. Who dominates the top page of search results? Is it websites like Wikipedia, blog posts, or discussion forums?
If this is the case, you have a very little chance of beating these trustworthy sites. Your website may lack the authority and credibility to outrank them, but if you find firms comparable to yours ranking for that phrase, all you have to do is generate better content and analyse what they can and cannot do to your benefit.
How Will We Resolve It?
Create long-tail keywords with lower search volume and competition, but more intent, to help you rank higher and beat your competitors. For example, it is difficult to rank high for the term ‘plumber,’ thus it is preferable to utilise long-tail keywords such as ‘how to fix overflowing sink.’ You will eventually have a greater probability of attracting new clients and businesses.
- Your website may be experiencing technical difficulties.
From well-crafted keywords to developing technological challenges, SEO is a tremendous headache. Even if you have picked the proper keywords and published great content articles, these flaws will prevent you from attaining your target ranking on the results page.
- Google has not indexed your website (Type this in Google search: site: your-website-domain to see the number of pages indexed by Google). If you discovered none, submit them to Google Search Console (GSC) for indexing.
- Unsafe website (HTTP instead of HTTPS)
- There is no Robots.txt file or an improper script, and there is no XML Sitemap.
- There is no Meta title or description.
- There is no responsive website.
- Slow loading time
- Content duplication
How Do We Solve It?
Connect with your website developer to see if your website has these issues, and then do a round-table discussion to fix it. Prevention is always better than cure and starting over again will cost you even greater.
- Your Content Is Inadequate
Nothing could be more vital or effective in ranking than an article with excellent content, and if the two previously suggested factors have already been addressed, then the quality of content is the reason why your ranking has become static. Quality content is the fastest road to the top and the most effective weapon against your competition. Can you produce better content than the pages that rank higher than you in the same field?
To rank on Google Search Engine Results Page, follow the E-A-T guideline.
- Expertise: Does the content’s creator have the credentials to be regarded as an industry expert? (your bio matters a lot here)
- Authoritarianism: Is your information backed up by research? Did you provide any links to authoritative/relevant websites? It demonstrates that you have done your study and that every assertion you make is backed up by proof or research.
- Trustworthiness: Is your website reliable? What about the article’s author?
As you can see, these things add up, which means you won’t be an SEO master in a matter of days. SEO and content marketing yield results over time, and you cannot expect a website to rank high on a search engine results page with unique keywords in a matter of weeks. If the material is poor, it will take months to improve, but if it is excellent, expect to get a high rating within a month.
How Will We Resolve It?
Take your time and spend in creating high-quality material to establish yourself as an authority. Be honest about the calibre of your writing; not everyone can pull it off. If you believe you are unable to provide the required level of quality, outsource it to an expert.
- Your website does not have enough backlinks.
Finally, backlinks are more than simply links; they are one of the holy grails of SEO. When someone connects to your website, it is a positive comment on the quality of your material. It is trustworthy and high-quality material that people can rely on for information, and search engines love it. However, maintaining backlinks is difficult, especially if you are a beginning and do not come from high DA domains.
How Will We Resolve It?
There are a few alternatives to consider:
- Guest blogging entails creating guest posts for high-DA websites. The majority of them will let you include one or more links to your website in the text or in your bio.
- Produce high-quality content — people connect to high-quality articles since they are a reliable source.
- Publish original research reports, whitepapers, and infographics — any original study is frequently mentioned and linked in any sector.
- Create testimonials and take part in case studies about the solutions you utilised.
You do not have to restrict yourself to four methods; there are many other strategies to generate an excellent backlink. Those are only conditions; your content must be the top priority in order for people to connect to it.
SEO is not as quick as Pay-Per-Click advertisements, but it has the most long-term impact when compared to others. Because SEO is designed to work as it should, the post you publish today can yield fantastic returns for months to come with only a small investment.
The secret to success is to be consistent and patient. Do not simply write when you feel like it; instead, anticipate and rely on changes and user preferences. Make a plan and stick to it. Of course, publish high-quality articles.
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